Death by Social Networking

A big part of our business is, essentially, marketing. Getting other people’s messages across to the big wide world. So we love a social network or two. Or ten.  But which ones to choose, and when to call a halt? Every demographic, every group has its network of choice. If we don’t use them all, won’t we miss people out?

This image has been flying around for a while now. It’s possibly the most defining (ho ho!) snap of the twenty first century’s teenage years so far. Is this really how we will be remembered? We are the online networkers. The self indulgent. The Friend obsessed. (By the by, this was posted on Instagram by douglaswray, to whom we are all indebted).

Let’s face it, we’re not the first to engage in this debate. From teachers to parents, pundits to politicians, everyone’s been concerned about the amount of online fluff floating about as we all share everything all the time. Whether anyone is listening or not. But the arguments have died down as one by one, the dissenters have joined the ranks and opened Twitter accounts. I know. I was one.

It started innocently, just wanting to read what other people posted, but before long I began to sound like the 12 days of online christmas: 4 Twitter accounts, 3 Facebook pages, 2 You Tube channels and one bright shiny Path! Not to mention a nice sideline in Linked In, Pinterest, Stage32, Ideastap, Google+, ArtStack, Grooveshark and Instagram. After seeing this photo, I have a secret longing for a LastFM account but am standing strong. I’ve given up on Foursquare, Goodreads, MySpace and Flickr. After all, life is rather short. Oh and of course, we blog!

Now, you say, come on, this is your job, you need to be connected, build a profile for your business and your clients, stay in the loop, ahead of the curve… But that curve is starting to feel a bit like a multiway marble run with twists and turns all over the shop. So our question is – how do we streamline all this networking? How do we stop the madness and focus on just a couple of genuinely useful platforms? Which do we ignore, which trends do we buck? It’s all rather overwhelming. But of course, we didn’t just sit and ponder to ourselves. We put it out there for everyone to see. Across three handfuls of networks.

And so, in the designing of our website for under 25s to access the best of participatory arts opportunities in London, we are making a bold statement. You will not need an account to use our site. No log in to remember, no profile to build. No secret club to be part of, no friends to find. We will be egalitarian and generous. We will be clean and simple. If you like the look of what you see on our pages, that’s enough for us, no need to ‘Like’ it. Sure it’d be excellent if you want to share the link to your 53000 pals online. But we don’t need to provide you with a platform to do it. As far as we can see, you’ve already got it covered.

PS: If you do want to find us on your network of choice, we’re at…  Oh forget it. Google us.