What came first?

We’re facing a lot of chicken and egg scenarios in this here start up situation…

For instance, to get going with the business of our new venture, we need serious funds. But to get the funds, we need to get registered as a CIC (so we can apply for grants and loans), but to register as a CIC we need some legal advice which means… we need funds!! And to get funds we need to show what we can do with projects and research, get a level of interest from organisations, prospective participants etc, and to get all that we need… you’ve guessed it, funds! So round and round in circles we go.

Another egg (or chicken?!) is the question of branding. We need to increase our profile, rally support and start some projects right? So to do that we’ll need a strong brand to show we’re professional and so people can easily identify with the company. Sounds simple. But while we’re not designers, we know that the best brands really represent the company, its ethos and message. Now how do we do that? Get expert advice, employ a designer and brand consultant right? So what do we need? Funds! And how do we get funds? By having a strong company to present to funders. And what do we need for that? A brand! Agh!

That’s a couple of frustrating paragraphs to read, so we hope you’re feeling our frustration as we keep ending up back where we started! And so to break the cycle we have decided to go for temporary measures…

Anna’s been talking to a few designers we know trying to find someone to advise us on a brand. And owing to the kindness of friends, we’re making a little headway. Obviously we want our brand to flow through our advertising, website and social media, so we don’t want to jump the gun, start with something sub-par and have to change it all in a few months. But as you can see, for now we have drafted a basic logo so we aren’t an egg (!) on twitter, or worse, a giant question mark on facebook. There is nothing more deflating than logging on to see a bit of doubtful punctuation looking back at you. This will keep us going until we can afford to get something more exciting and immersive!

What do you think? Will this do for now?! Does anyone have any top tips on branding – or getting out of the circle of start up?! Till next time…